At Rack 4:13, a black-owned clothing brand empowering individuals of all shapes and sizes, I focused on enhancing the brand's digital presence. I developed social media advertising campaigns across Google, Facebook, Instagram, and Pinterest to increase visibility and engagement, while also integrating shoppable selections into social media channels to drive eCommerce sales. Additionally, I redesigned the Shopify landing page to optimize user experience, creating a seamless and visually appealing shopping experience. This role strengthened my expertise in digital marketing and UI/UX design, preparing me for future opportunities in the field.